This extra long tag was done with the attempt to create an awareness to students and their unsustainable usage of cotton.
The University of Stellenbosch has 24.000 students. If each student donates 1kg cotton clothing (T-shirt + denim)
up to 60 tons of cotton could be gathered. This is the equivalent of 1.560.000 kWh per hour (which is the equivalent
of 68 houses switching their electricity off for one month), 480.000.000 litres of water and 144.000 tons of CO².
Graphic design, silkscreen printing.